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Designed with Nike's trademark visually gripping graphics, Sole Provider Thirty Years of NIKE Basketball is a collection of Nike hoop shoes and the subculture that surrounds them. Text by Slam magazine editor-at-large Robert "Scoop" Jackson, Sole Provider gives the inside story of NIKE Basketball - from its inception in 1972 to its incredible success as the basketball brand with over 60% market share.

Featuring anecdotal facts and figures, inside interviews with NBA players, Nike footwear designers, musicians, and other pop-culture notables, Sole Provider showcases the historical context of the game with exclusive images from Nike's archives posters, print advertisements, commercial stills, behind-the-scenes footage, NBA photos, and never-before-published images. Features spreads that illustrate the development of the most pivotal shoes during this period, as well as interviews with designers and drawings of their prototypes; Features the key shoes and the players associated with them including The Blazer (George "Iceman" Gervin), The Bruin (Moses Malone), The Air Force I (Michael Ray Richardson), The Air Jordan (Michael Jordan), The Alpha Force (Charles Barkley), and many more. Features never-before-published images - as well as insights - from the Nike archives of iconic NBA players including Moses Malone, Patrick Ewing, Michael Jordan, Charles Barkley, and Jason Kidd, among others. Features still from famous advertising campaigns by Wieden Kennedy featuring Nike alumni including Spike Lee, Bugs Bunny, Steve Martin, Godzilla, and Lil' Penny, among others. Index pages provide an at-a-glance look at all the shoes produced. Features a chronological history of the Nike and NBA partnership over three decades. Features the WNBA (Women's National Basketball Association.)
Robert "Scoop" Jackson,Sole Provider Thirty Years of Nike Basketball,powerHouse Books,1576871614,Basketball - General,Basketball;United States;Economic aspects.,Sports sponsorship;United States.,Basketball,Basketball - Professional,Business,Economic aspects,GENERAL,General Adult,Non-Fiction,Photography / Subjects Themes / Sports,Pictorial treatment,SPORTS RECREATION / Basketball,Sports,Sports Recreation,Sports outdoor recreation,Sports sponsorship,United States,Nike (Firm)

Sole Provider Thirty Years of Nike Basketball Robert "Scoop" Jackson 9781576871614 Books Reviews :

Designed with Nike's trademark visually gripping graphics, Sole Provider Thirty Years of NIKE Basketball is a collection of Nike hoop shoes and the subculture that surrounds them. Text by Slam magazine editor-at-large Robert "Scoop" Jackson, Sole Provider gives the inside story of NIKE Basketball - from its inception in 1972 to its incredible success as the basketball brand with over 60% market share.

Featuring anecdotal facts and figures, inside interviews with NBA players, Nike footwear designers, musicians, and other pop-culture notables, Sole Provider showcases the historical context of the game with exclusive images from Nike's archives posters, print advertisements, commercial stills, behind-the-scenes footage, NBA photos, and never-before-published images. Features spreads that illustrate the development of the most pivotal shoes during this period, as well as interviews with designers and drawings of their prototypes; Features the key shoes and the players associated with them including The Blazer (George "Iceman" Gervin), The Bruin (Moses Malone), The Air Force I (Michael Ray Richardson), The Air Jordan (Michael Jordan), The Alpha Force (Charles Barkley), and many more. Features never-before-published images - as well as insights - from the Nike archives of iconic NBA players including Moses Malone, Patrick Ewing, Michael Jordan, Charles Barkley, and Jason Kidd, among others. Features still from famous advertising campaigns by Wieden Kennedy featuring Nike alumni including Spike Lee, Bugs Bunny, Steve Martin, Godzilla, and Lil' Penny, among others. Index pages provide an at-a-glance look at all the shoes produced. Features a chronological history of the Nike and NBA partnership over three decades. Features the WNBA (Women's National Basketball Association.)

Robert "Scoop" Jackson,Sole Provider Thirty Years of Nike Basketball,powerHouse Books,1576871614,Basketball - General,Basketball;United States;Economic aspects.,Sports sponsorship;United States.,Basketball,Basketball - Professional,Business,Economic aspects,GENERAL,General Adult,Non-Fiction,Photography / Subjects Themes / Sports,Pictorial treatment,SPORTS RECREATION / Basketball,Sports,Sports Recreation,Sports outdoor recreation,Sports sponsorship,United States,Nike (Firm)

Sole Provider Thirty Years of Nike Basketball [Robert Scoop Jackson] on . Designed with Nike's trademark visually gripping graphics, bSole Provider Thirty Years of NIKE Basketball/b/i is a collection of Nike hoop shoes and the subculture that surrounds them. Text by Slam/i magazine editor-at-large Robert Scoop Jackson

 

Product details Hardcover 244 pages Publisher powerHouse Books; 1st edition (November 1, 2002) Language English ISBN-10 1576871614

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